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Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019
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Citation

Hoong Chan and Shafeghat (2019a, May 22). Please don't make me think about thinking!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/please-don-t-make-me-think-about-thinking-


Research papers

The need for a systematic approach to product optimisation and flavour development research

This paper discusses in practical terms the problems which can affect research in the area of product optimisation and flavour development, as viewed from the standpoint of an agency researcher specialising in food and drink research. The...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Philip Crofts
Company: FDS International Ltd
June 15, 1989
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Citation

Crofts, P. (1989a, June 15). The need for a systematic approach to product optimisation and flavour development research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-need-for-a-systematic-approach-to-product-optimisation-and-flavour-development-research


Research papers

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: P. R. Wolf
Company: Molson Coors
June 15, 1989
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Citation

Wolf, P. R. (1989a, June 15). Bridging the language gap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bridging-the-language-gap